BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.37.0.1793524601//EN
X-ORIGINAL-URL:https://maccalendar.ca/
X-WR-CALNAME:MAC Calendar
X-WR-CALDESC:
X-WR-TIMEZONE:America/Edmonton
BEGIN:VTIMEZONE
TZID:America/Edmonton
X-LIC-LOCATION:America/Edmonton
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=2SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T020000
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-0f140e4c61650dd489e9220d05fb12c2@maccalendar.ca
DTSTART;TZID=America/Edmonton:20261117T130000
DTEND;TZID=America/Edmonton:20261117T160000
DTSTAMP:20261025T090511Z
CREATED:20261025
LAST-MODIFIED:20261025
PRIORITY:5
SEQUENCE:1
TRANSP:OPAQUE
SUMMARY:Sponsorship Essentials: Building a Modern Sponsorship Toolbox
DESCRIPTION:Strong sponsorship programs don’t happen by accident. They begin with a clear understanding of what sponsorship is, why companies invest, and the value your organization brings to the table.\nWhether you’re new to sponsorship or have been working with sponsors for years, this interactive masterclass will challenge you to look at sponsorship through a different lens. Today’s sponsors want more than recognition or a logo on a sign. They’re looking for aligned partnerships that connect them with priority audiences, strengthen their brand and help achieve real business goals.\nThis unique 3-hour practical session will help you see your organization through a sponsor’s eyes, recognize the value you have to offer, identify stronger prospects and build more relevant partnership opportunities. Along the way, we’ll challenge some traditional approaches and shift the conversation from “we need funding” to “what value can we create together?”\nWhat You’ll Learn\n\nWhat sponsorship really is and why companies invest\nHow to recognize and articulate your sponsorship value\nHow to identify and connect with the right prospects\nHow to turn conversations into stronger partnership opportunities\n\nDesigned for both new and seasoned professionals in the charitable sector, you’ll leave with fresh thinking, practical tools and a stronger sponsorship toolbox.\n
URL:https://maccalendar.ca/events/sponsorship-essentials-building-a-modern-sponsorship-toolbox/
ORGANIZER;CN=Arts Council Wood Buffalo:MAILTO:info@artscouncilwb.ca
CATEGORIES:Adult Learning,Arts,Community,RMWB
LOCATION:10010 Franklin Avenue
ATTACH;FMTTYPE=image/png:https://maccalendar.ca/wp-content/uploads/2026/10/Sponsorship-Essentials-2026-Banner-768x384-1.png
END:VEVENT
END:VCALENDAR