One of Wood Buffalo Economic Development’s priorities for 2020 is to develop and promote a Place Brand for our region. A collaborative approach to place branding can drive economic success – fostering community pride, attracting talent, providing a more sustainable approach to tourism development, attracting investment and building an international reputation.
So what is a Place Brand? We encourage you to come to one of our roundtable sessions and learn about place branding – what is a place brand, what it means for our region, and where are we at in the process in developing one for Fort McMurray and the region.
We have a powerful story to tell, and we’re going to tell it by building a strong, authentic, unique place brand for the region, together.
We look forward to seeing you at a roundtable session!