This workshop will explore what makes your business idea unique and how to market the value of your product or service to your customer.
Have you ever had a great idea that seemed to go nowhere, but your family and friends all seemed to love it? Then, when you started to move your project along, the interest of others seemed to fade? Or maybe you started a business, and things were going great until you needed to grow. Perhaps you have the next best tech idea but no idea how to commercialize this fantastic innovation!
In this Minimum Validation series, we will look to develop and test the elements of a new idea that genuinely help get the idea to commercialization-ready innovation.
In this session, we will work to understand your product/service’s value to your customers. These tests aid in testing your product/service’s value proposition, which helps test problem-solution fit. In the third session, we will be designing tests for market fit. And finally, we design tests to help establish scalability opportunities.
99 Problems But Value Prop Ain’t One (Thursday, November 24)
Customers have jobs to do and are looking to us for support.
They want us to help them reduce their pain with our product or service, and customers want to feel the gains our product/service delivers. We will dig into their pains to understand what motivates customers to purchase.
We are going to identify the value proposition you provide to your customers. At the end of this workshop you will know what it is that your customers value in your product/service.