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MVP Series: Don’t Be Afraid – It’s Customer Discovery
The doctor is in, and it is you. This session is our chance to try to get a little glimpse into the minds of our customers.
Have you ever had a great idea that seemed to go nowhere, but your family and friends all seemed to love it? Then, when you started to move your project along, the interest of others seemed to fade? Or maybe you started a business, and things were going great until you needed to grow. Perhaps you have the next best tech idea but no idea how to commercialize this fantastic innovation!
In this Minimum Validation series, we will look to develop and test the elements of a new idea that genuinely help get the idea to commercialization-ready innovation.
In the first session, we will work on Customer Validation. We do this first because it is the foundation from which all else builds. Next, we work to understand your product/service’s value to your customers. These tests aid in testing your product/service’s value proposition, which helps test problem-solution fit. In the third session, we will be designing tests for market fit. And finally, we design tests to help establish scalability opportunities.
Register for one, two or all workshops! Each week will build on the last.
WORKSHOPS:
Don’t Be Afraid – It’s Customer Discovery (Thursday, November 17)
Have you ever considered how well you know your customers? Have you put it to paper to develop a complete customer profile?
In this session, we are documenting the 5 W’s of our customers:
• Who is my customer?
• Where are my customers?
• When does my customer buy?
• What is my customer looking for when they buy?
• Why is my customer buying?
Understanding these and other elements of our customer’s buying behaviour will allow for a better problem-solution fit.
