Fish in your own pond: Combining analytics and stewardship to engage more donors.
Fundraising professionals who have mastered using key metrics and overlaying strong stewardship have found the proven formula to build donor engagement. We break it down step by step for you. As the saying goes “You cannot manage what you cannot measure.”
Prior to the COVID-19 crisis, did you know donor attrition is at all-time high? We need to create deeper relationships with the donors who already donate to our organizations. This is more important now more than ever!
We will also walk through over 25 stewardship ideas to help to engage more donors! Using these stewardship ideas with metrics from your donor database allows you to ‘fish in your own pond’ for donors who may have a higher capacity, or are prospects for monthly giving or planned giving.
You will learn what metrics you need to be measuring, top stewardship ideas and many other ideas on how to engage more donors!
About the Facilitator: Sam Laprade, CFRE
Sam loves to connect people!
As a professional fundraiser Sam works closely with generous donors to impact some of the
most vulnerable people in her community and country.
Sam’s extensive experience, for close to three decades, in fundraising, media and municipal
politics has created an impressive network of community and business leaders.
Over a 30-year period Ms. Laprade has raised money for important charities in her community
such as: The Ottawa Hospital Foundation, the Ottawa Humane Society and the Ottawa Mission
In 2009, Sam started as Director, Gryphon Fundraising (www.gryphonfundraising.com). Ms.
Laprade shares the importance of donor database analytics with fundraising professionals
In addition to her work with Gryphon Fundraising, in October 2017, Sam launched her full-time
consultancy to assist non-profits with fundraising strategy, stewardship, board relations,
coaching and audits.
Ms. Laprade is an engaging speaker who receives high ratings. Her speaking engagements
include: AFP International Conference, the Canadian Association of Gift Planners, the
Association of Donor Relations Professionals and AFP Congress (Canada). Sam was the keynote
speaker at the Closing Plenary for AFP Congress 2018. In June 2020, Sam will be the keynote
speaker at the National Conference for the Fundraising Institute of New Zealand.
Sam is the creator and host of “An Hour to Give” on 1310 News, Ottawa and News 95.7, Halifax.
This show highlights non-profit organizations and philanthropy.