Virtual Marketing Fundamentals Series-Understanding Your Customer
Not everyone is your customer! We know it’s an unpopular opinion 😬.
Your marketing efforts and results are directly correlated to how focused you are on an Ideal Customer Profile (ICP). Getting super clear on who you’re going after and how you’re prioritizing those audiences is the first step in growing faster.
In the first session of our marketing mini-series with 321 Growth Academy, you’ll learn what an ICP is, how to define your different customer types, how to analyze the attractiveness of different ICPs and get focused on the one you want the most. In the session you’ll work through identifying and describing your ICP. This is a critical first step to designing marketing messages that are going to convert.
Not focusing your efforts within your marketing = slow growth. Who wants that for 2023!?
Register for this session and the additional sessions in the Marketing Fundamentals series HERE.