Virtual Marketing Fundamentals Series-Understanding Your Customer

Cost: Free

Date

Feb 07 2023

Time

10:00 am - 11:30 am

Organizer

Fort McMurray Chamber of Commerce

Phone

780-743-3100

Email

tradeshows@fortmcmurraychamber.ca

Calling all businesses! Are you looking to propel your social strategy towards success for your business?

Join the experts at 321 Growth Academy for a four-part mini-series on Marketing Fundamentals and Getting Started, funded by Wood Buffalo Regional Innovation Network. The 321 team will cover four critical topics to get your strategy focused and start on some tactical marketing initiatives. Sign up for all four, or select the ones you need most!

– Feb 7, 2023: Understanding your customer

– Feb 21, 2023: Get in market: Running lean campaigns

– Mar 7, 2023: Getting started with paid social advertising

– Mar 21, 2023: Getting started with Google Search PPC advertising

Not everyone is your customer! We know it’s an unpopular opinion 😬.

Your marketing efforts and results are directly correlated to how focused you are on an Ideal Customer Profile (ICP). Getting super clear on who you’re going after and how you’re prioritizing those audiences is the first step in growing faster.

In the first session of our marketing mini-series with 321 Growth Academy, you’ll learn what an ICP is, how to define your different customer types, how to analyze the attractiveness of different ICPs and get focused on the one you want the most. In the session you’ll work through identifying and describing your ICP. This is a critical first step to designing marketing messages that are going to convert.

Not focusing your efforts within your marketing = slow growth. Who wants that for 2023!?