Optimizing LinkedIn: Expand Networks, & Attract New Opportunities

This course will walk you through how to elevate your LinkedIn presence so you can stand out, connect with the right people, and grow your business or career.

You’ll learn how to build a strong personal brand, write a compelling headline and About section, choose the right profile visuals, and structure your page like a high-performing digital resume.

We’ll also cover content strategy, engagement best practices, and how to use LinkedIn features—such as Creator Mode, hashtags, and networking tools—to boost your visibility on the platform.

By the end of the session, you’ll know exactly how to present yourself professionally, increase your reach, and use LinkedIn as a powerful tool for credibility, connection, and long-term growth.